If You Can't Stop Them, Join Them!

Dan Forbush joined the PR Academy to share his views on how social networks are changing college marketing, PR, and Alumni Relations. He cited his experience transitioning Skidmore College to primarily electronic communications, particularly with alumni.

After surveying active alumni, Skidmore found that most engaged alumni were using Facebook, and that in order to reach them, Skidmore would need to create an extensive Facebook presence.

Forbush detailed the steps Skidmore has taken so far, plans for the future, and other ways colleges and universities can engage their audiences on the web, including Twitter, YouTube, Yammer, Basecamp, and Flickr.

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Jeff Selingo, editor from The Chronicle of Higher Education also presented at the PR Academy. Selingo spoke about the challenges facing higher education and the media in the coming year.

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Listen to a clip from Jeff Selingo's presentation.